Thanks to Gary Vee and The guys at Zero Media, you now know that content is an absolute must. Now the question is, how do you make so much content for so many different platforms. The beauty of cross-content distribution, aka The Golden Strategy, is the solution.
It’s not easy posting regularly on so many different platforms, but this strategy gives you the edge you need to speed things up and keep your message concise. The strategy is simple and to the point. Listed below is the step by step breakdown of the golden strategy.
Step 1: Record a Video
Start with Recording a video. When recording a video, it’s important to keep in mind it’s a clean recording and high-quality sound as we will be using it later.
Step 2: Post Produce the Video
Step 3: Share the Video
Step 4: Snip the Video
Step 5: Split the Audio
Split the audio and produce it as a podcast and upload it on to the podcasting platform, including but not limited to the following platforms.
You can use a podcasting hosting service like sounder.fm to share it across all platform at once.
Step 6: Transcribe your video
- Twitter and;
Step 7: Screen Grab
Take a screengrab from the video and post it on Instagram. Accompanied by the summary information and refer the audience to the full video on YouTube. i.e. link in bio.
In short; Videos are king. Be sure always to format the content to fit the desired platform. You can always repurpose your old content. The key here is consistency in this content strategy.
And You are done! Happy Creating!
Good luck with your Digital Marketing Journey.