When we talk about conversion rate the most important thing to understand is; how conversion rate is calculated. The Answer to that is, the conversion rate is simply calculated by taking the number of sales conversions and dividing it by the number of total website interactions. Why conversion rate is important, you ask? Well, the answer is simply; more you convert more money you make and scale your business. Now that we have that out of the way, let’s talk about the 5 most effective ways you can improve your website & eCommerce conversion rate.
1. Reduce the number of steps in the conversion process.
You can simply reverse-engineer the customer journey and find out where your customers are bouncing. If there is a step where you find that your customers are falling off, you may want to consider removing that particular step.
2. Address your top conversion blockers.
Conversion blockers are things that are stopping your customers from completing the conversion journey. The conversion blockers can often be addressed by implementing the following items.
- Implement a FAQ page.
- Improve product & website copy.
- Implement a live chat function.
- Add a phone number on your website.
3. Improve website speed.
This should be the first item anyone should be addressing, as web site speed is a direct contributor to a low conversion rate. You can use PageSpeed Insights to find out how you can improve your site speed.
4. Implement a benefits bar.
Although I am not sure what the global improvement rates are from implementing a benefits bar, I personally found a 6-8% improvement by implementing a benefits bar, listing things like Free delivery, Secure payment & Fast delivery.
5. Implement high-quality images & Video.
According to an article published by databox.com, High-quality images are one of the key factors to an improved conversion rate.
Good luck on your Digital Marketing journey.